“You’ll hear the words of our great poets - Shakespeare, Blake and Milton. You’ll hear the glorious noise of our unrivalled pop culture. You’ll see character’s from our great children’s literature - Peter Pan and Captain Hook, Mary Poppins, Voldemort, Cruella de Vil. You’ll see ordinary families and extraordinary athletes. Dancing nurses, singing children and amazing special effects.

But we hope, too, that through all the noise and excitement you’ll glimpse a single golden thread of purpose - the idea of Jerusalem - of the better world, the world of real freedom and true equality, a world that can be built through the prosperity of industry, through the caring nation that built the welfare state, through the joyous energy of popular culture, through the dream of universal communication. A belief that we can build Jerusalem. And that it will be for everyone.”