According to Bykowicz, political consultants face the challenge of changing a candidate’s message to strike the right balance during different moments in the campaign. Fehrnstrom revealed that strategy in March with his infamous Etch A Sketch comment. When CNN asked him how Romney could pivot from the primaries to the general election, Fehrnstrom said, “You can kind of shake it up and restart all over again.”

That comment sparked a huge backlash.

But Bykowicz said, “You could extrapolate from that comment that he made that this is a role he’s used to being in these days — the need to re-position a candidate to best speak to voters.”

H/T Liberals Are Cool